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The Press Playbook: Media Relations Made Easy
Thursday, September 25, 2025 (12:30 PM - 4:30 PM) (EDT)
Description
With so much being said about the “evolving media environment,” too many organizations are neglecting the opportunities that traditional media relations activities provide.
In this concise half-day workshop hosted by the Rochester Chapter of the Public Relations Society of America (PRSA), learn how to collaborate with editors and reporters, and walk away with the tools you need to develop and implement a media relations campaign that cuts through the noise, generates positive coverage, and helps position your organization as the market leader.
To register, visit: https://prsarochester.starchapter.com/meetinginfo.php?id=251&ts=1757532677
This workshop is designed for:
- Small business owners and nonprofit executives who want to efficiently attract meaningful media coverage.
- Public relations and marketing professionals who want to learn how to engage with traditional media outlets.
- Employees who are responsible for marketing and social media, and who want to expand their capabilities.
By the end of this program, participants will have learned how to:
- Identify meaningful stories within their organizations that will attract positive media attention.
- Reach local newsrooms and reporters at the right time with the most efficient communications tactic.
- Write compelling and concise news releases to document newsworthy events and generate media coverage.
- Effectively pitch stories, interviews, and photo ops resulting in positive media coverage.
- Proactively build relationships with journalists and editors so their organization is recognized as go-to experts on specific topics.
Your guide to better media relations:
Barbara Pierce has more than 30 years of experience leading teams in corporate, advertising agency, nonprofit, and government settings. She has led numerous high-profile communications initiatives, including product introductions, crisis communications programs, fundraising efforts and special events on a global, national, regional and local scale. Her experience includes decades of working with local, national and international media – and she is committed to helping increase positive news coverage in Rochester.
To register, visit: https://prsarochester.starchapter.com/meetinginfo.php?id=251&ts=1757532677
For all event details, visit: https://prsarochester.starchapter.com/meetinginfo.php?id=251&ts=1757532677
For any questions, concerns or accommodations, please reach out to info@prsarochester.org.
$25.00 PRSA Member Ticket
$30.00 PRSA Non-Member Ticket
115 South Ave.
Rochester, NY 14604 United States
Kate Gleason Auditorium, Bausch & Lomb Public Library Building, Central Library of Rochester & Monroe County
First Floor 115 South Ave
Rochester, NY 14604
Parking: Click here for recommendations.
September 25, 2025
12:30 PM - 4:30 PM